Golden Pipit Recruiting
Golden PipitRecruiting
LinkedIn Optimisation goldenpipitcareers.com ↗
LinkedIn Optimisation Report
Maureen Wanja Kinuthia

Maureen Wanja Kinuthia

Executive Assistant
linkedin.com/in/maureen-wanja-7160bb125
Share your feedback ↓ View your CVs Visit GP Careers ↗
Ref PO-120
Prepared April 2026
Status Awaiting feedback

Your CVs are ready to download:

Executive Assistant CV Administrator CV
◆ Most urgent change

Your headline must lead with your identity, not your job title

Your current LinkedIn headline almost certainly reads "Administrator at Square Pharmaceuticals" — a job title with no positioning value. You have 6+ years of executive support experience across pharmaceuticals, logistics, finance, and the humanitarian sector. That story needs to be told in your headline before recruiters ever reach your About section. Start here.

◇ Dates & titles — please confirm

A few items to verify before anything goes live

How to update your LinkedIn

All changes should be made by you, directly from your own account.

1

Open LinkedIn alongside this page

Keep this portal open in one tab, your LinkedIn profile in another.

2

Review optimised copy

Read current vs. optimised and the rationale behind each change.

3

Copy and paste directly

Use the Copy button on each section, then paste directly into LinkedIn.

4

Leave feedback if needed

Use the feedback toggle on any section. We'll revise and return promptly.

Suggested order: Headline → About → Experience entries in order.

01

Headline

The most searched field on LinkedIn. First thing any recruiter reads.
Critical
Current
Administrator at Square Pharmaceuticals Kenya EPZ Ltd
Job title only — no keywords, no positioning, no value proposition.
→
Optimised
Executive Assistant | Calendar & Stakeholder Management | Process Improvement | Nairobi, Kenya
The headline is the most heavily weighted field in LinkedIn's search algorithm. This version leads with the role direction you are pursuing (Executive Assistant), surfaces the two functional keywords most searched by EA hiring managers, adds a process improvement signal, and anchors you in the Nairobi market.
✓ Feedback sent. We will be in touch within one business day.
02

About / Summary

Your professional narrative. The first 300 characters must work as a standalone hook.
Critical
Current
Not visible / generic — likely a brief title-based description with no narrative or value proposition.
→
Optimised

I keep executives focused on what matters — by managing the moving parts they shouldn't have to think about.

Over six years across pharmaceuticals, logistics, finance, and the humanitarian sector, I have provided end-to-end executive and administrative support: managing senior leader calendars, coordinating high-level meetings and stakeholder communications, maintaining confidential records, and driving process improvements that have measurably reduced turnaround times.

At Square Pharmaceuticals, I oversee executive scheduling, stakeholder correspondence, and records management with a consistent focus on accuracy and discretion. Previously at Kuehne + Nagel, I managed customer and stakeholder communication in a fast-moving global logistics environment. My background also spans procurement at Kenya Red Cross and customer service at Premier Credit Limited — giving me a strong foundation in documentation, process compliance, and high-volume stakeholder management.

I am particularly drawn to roles where an EA operates as a genuine strategic partner to leadership — anticipating needs, protecting time, and ensuring smooth operations.

📍 Nairobi, Kenya · Open to Executive Assistant and Senior Administrative roles.

Rewritten in first person with a hook-first structure. Now references all four employers, broadening the credibility signal across sectors.
✓ Feedback sent. We will be in touch within one business day.

Experience

03

Square Pharmaceuticals Kenya EPZ Ltd — Administrator

Nairobi, Kenya · Aug 2024 – Present
High impact
Current
No description on LinkedIn — no quantified outcomes, no stakeholder context.
→
Optimised

Square Pharmaceuticals Kenya EPZ Ltd is a subsidiary of Square Pharmaceuticals Bangladesh, one of South Asia's largest pharmaceutical manufacturers. In this role I provide full-spectrum executive and administrative support within a regulated manufacturing environment.

  • Manage calendars and coordinate meetings for senior leaders, ensuring sessions are well-organised and run to time
  • Screen and route executive correspondence and stakeholder inquiries, maintaining professional follow-up and timely resolution
  • Maintain confidential records and administrative documentation with accuracy and discretion
  • Reduced urgent supply shortages by ~30% within six months through proactive stock monitoring and requisition coordination
  • Improved recurring administrative turnaround by ~20% through SOP-driven workflow redesign and tighter handoff coordination
The two quantified achievements (30% supply shortage reduction, 20% turnaround improvement) are rare and compelling numbers for EA candidates.
✓ Feedback sent. We will be in touch within one business day.
04

Kuehne + Nagel — Customer Care Assistant

Nairobi, Kenya · Oct 2021 – Mar 2022
High impact
Current
Likely brief or missing. A globally recognised logistics brand used below its credibility potential.
→
Optimised

Kuehne + Nagel is one of the world's leading logistics providers, operating in over 100 countries. In this role I delivered end-to-end customer and stakeholder communication within a fast-paced, high-accountability environment.

  • Monitored customer shipments and provided proactive status updates, resolving issues early to reduce delays and escalations
  • Received and managed complaint calls, coordinating with internal stakeholders through to resolution within agreed service timelines
  • Prepared and followed up on client quotations, handling 20+ inquiries weekly with a 24-hour response turnaround commitment
  • Maintained organised client records and supported root cause documentation and investigations in internal KN systems
The intro anchors the brand's global credibility. The 24-hour response turnaround is a meaningful commitment signal that most EA candidates cannot produce.
✓ Feedback sent. We will be in touch within one business day.
05

Kenya Red Cross Society — Procurement Assistant

Nairobi, Kenya · Jan 2019 – Jul 2021
Medium impact
Current
Likely minimal or no description. Kenya Red Cross is a high-credibility employer — this brand should be working harder.
→
Optimised

Kenya Red Cross Society is one of East Africa's largest humanitarian organisations. In this role I supported procurement operations within a compliance-focused, high-volume environment.

  • Tracked 30+ active orders weekly, escalating delays and coordinating with Finance for timely invoice processing
  • Supported 10+ tender processes quarterly — including tender openings and vendor evaluation — ensuring accurate documentation throughout
  • Prepared and issued LPOs, award letters, and tender-related correspondence in line with procurement procedures
  • Maintained procurement records and updated internal systems with accuracy, supporting audit readiness and process transparency
Kenya Red Cross is internationally recognised. The procurement background establishes critical transferable competencies: documentation rigour, vendor communication, and process compliance.
✓ Feedback sent. We will be in touch within one business day.
06

Premier Credit Limited — Customer Service Officer

Nairobi, Kenya · Jun 2017 – May 2018
Medium impact
Current
Likely missing entirely from LinkedIn. A financial services entry adds sector breadth and reinforces customer-facing communication skills.
→
Optimised

Premier Credit Limited is a Kenya-based financial services provider. In this role I delivered frontline customer service across multiple channels, supporting onboarding, complaint resolution, and loan processing within a regulated environment.

  • Responded to customer inquiries via phone, electronic channels, and face-to-face engagements, maintaining a professional and responsive service experience
  • Handled and resolved customer complaints, coordinating follow-up with relevant internal teams through to resolution
  • Performed customer verifications and supported new account setup in line with SOPs and compliance requirements
  • Processed customer forms and loan requests accurately, maintaining complete and compliant records throughout
Financial services experience adds sector breadth. The regulated environment context (SOPs, compliance, accurate records) reinforces the same competencies EA hiring managers look for — discretion, accuracy, and structured process adherence.
✓ Feedback sent. We will be in touch within one business day.
07

Skills

Weighted in LinkedIn's search algorithm. Top 3 pinned skills appear on your profile card.
High impact
Current
Unknown — likely generic. Key EA-specific keywords are probably missing.
→
Optimised
📌 Pin these 3 first
Executive Calendar Management Stakeholder Communication Administrative Operations
Add these skills
Executive Support Document Management Records Confidentiality Process Improvement Meeting Coordination Office Administration MS Excel MS Outlook Procurement Support Customer Service Complaint Resolution
Consider removing
Teamwork Hard Work Time Management
"Executive Calendar Management" is the single most searched term by recruiters hiring EAs. Removing generic soft-skill tags frees space for searchable, role-specific terms.
✓ Feedback sent. We will be in touch within one business day.
08

Education & Certifications

Properly configured education entries add credibility and searchability.
Quick win
Current
Education likely present but may be incomplete. Four qualifications — use them all.
→
Optimised
  • Zetech University — Bachelor of Business Administration, Purchasing & Supply Management · 2017–2019
  • Zetech University — Diploma, Purchasing & Supply Management · 2015–2016
  • Kenya Institute of Management — Certificate in Management · 2012
  • Mt Kenya University — Certificate in Hospitality Management · 2009–2011
💡 Add under Licences & Certifications
  • Google Workspace certification (free, ~30 mins at workspace.google.com/learn)
  • Microsoft Office Specialist — Excel or Outlook
  • Any EA/admin professional development courses from LinkedIn Learning or Coursera
All four qualifications carry a logo on LinkedIn — logos add visual credibility. One Google Workspace badge takes 30 minutes and immediately differentiates a profile.
✓ Feedback sent. We will be in touch within one business day.

Profile presence

09

Photo & Banner

The banner is seen before any text — the most visible signal of whether a profile is actively managed.
Quick win
Current
Photo: Strong professional headshot. Banner: Likely default LinkedIn grey-blue gradient.
→
Recommended

Photo: Keep as-is. No change needed.

Banner: Replace the default (free on Canva, ~10 mins):

  • Option A — Navy background with "Executive Assistant · Nairobi" in gold type (recommended)
  • Option B — Subtle Nairobi skyline in dark tones
  • Option C — Abstract professional design — navy, white, and gold
A default LinkedIn banner signals the profile has not been actively maintained. Option A reinforces the headline and signals intentional personal branding.
✓ Feedback sent. We will be in touch within one business day.
10

Recommendations

Three strong, targeted recommendations outperform ten generic ones.
Medium impact
Current
Not visible on profile — a common gap hiring managers specifically look for when evaluating EA candidates.
→
Recommended
  • A line manager at Square Pharmaceuticals — validates current executive support, calendar management, and stakeholder communication
  • A supervisor at Kenya Red Cross Society — validates operational credibility and documentation rigour
  • A peer or manager at Kuehne + Nagel — validates high-volume stakeholder management at a global brand
Brief each person with specific talking points. "Maureen redesigned our supply requisition process and reduced shortages by 30% within six months" carries significantly more weight than "she is hardworking and reliable."
✓ Feedback sent. We will be in touch within one business day.
11

Activity & Content

Even one original post per month builds visibility and personal authority.
Quick win
Current
Activity level unknown. Most EA candidates do not post — one original post immediately distinguishes a profile.
→
Recommended

One original post per month. Topics that perform well for EA positioning:

  • What makes executive-assistant relationships work well — from the EA's perspective
  • A tool or workflow that has improved your efficiency
  • An observation about the EA role in a fast-paced operational environment
  • A short reflection on a professional lesson from your career
EA candidates rarely post on LinkedIn — one original post per month creates outsized visibility. Recruiters who see an EA candidate sharing thoughtful observations immediately categorise them as more engaged.
✓ Feedback sent. We will be in touch within one business day.

Your CVs

Two versions — EA and Administrator
MAUREEN WANJA KINUTHIA
Executive Assistant
+254 720 587 697  ·  maurynewanja@gmail.com  ·  linkedin.com/in/maureen-wanja-7160bb125  ·  Nairobi, Kenya
Profile
Professional Executive Assistant with 6+ years of experience in executive support, stakeholder communication, and office coordination across pharmaceuticals, global logistics, financial services, and the humanitarian sector. Skilled in managing executive calendars end-to-end, organising high-level meetings, maintaining accurate and confidential records, and driving process improvements that deliver measurable efficiency gains.
Professional Experience
Square Pharmaceuticals Kenya EPZ LtdAug 2024 – Present
Administrator — Nairobi, Kenya
  • Manage calendars and coordinate meetings for senior leaders, ensuring sessions are well-organised and run to time
  • Screen and route executive correspondence and stakeholder inquiries, ensuring professional follow-up
  • Maintain accurate, confidential records and documentation with accuracy and discretion
  • Reduced urgent supply shortages by ~30% within six months through proactive stock monitoring
  • Improved recurring administrative turnaround by ~20% through SOP-driven workflow redesign
Kuehne + NagelOct 2021 – Mar 2022
Customer Care Assistant — Nairobi, Kenya
  • Monitored customer shipments and provided proactive updates, resolving issues early
  • Received complaint calls and coordinated with internal stakeholders through to resolution
  • Handled 20+ inquiries weekly with a 24-hour response turnaround commitment
  • Maintained organised client records and supported root cause documentation
Kenya Red Cross SocietyJan 2019 – Jul 2021
Procurement Assistant — Nairobi, Kenya
  • Tracked 30+ active orders weekly, escalating delays and coordinating with Finance
  • Supported 10+ tender processes quarterly with accurate documentation throughout
  • Prepared and issued LPOs, award letters, and tender-related correspondence
  • Maintained procurement records, supporting audit readiness and process transparency
Premier Credit LimitedJun 2017 – May 2018
Customer Service Officer — Nairobi, Kenya
  • Responded to customer inquiries via phone, electronic channels, and face-to-face engagements
  • Handled and resolved customer complaints, coordinating follow-up with internal teams
  • Performed customer verifications and supported new account setup per SOPs
  • Processed customer forms and loan requests accurately, maintaining compliant records
Expertise
Executive Calendar & Meeting Management  ·  Stakeholder Communication & Follow-up  ·  Document Preparation & Records Confidentiality  ·  Process Coordination & Tracking  ·  Customer & Stakeholder Service  ·  MS Office (Excel, Word, Outlook)
Education
Zetech UniversityBachelor of Business Administration, Purchasing & Supply Management · 2017–2019
Zetech UniversityDiploma, Purchasing & Supply Management · 2015–2016
Kenya Institute of ManagementCertificate in Management · 2012
Mt Kenya UniversityCertificate in Hospitality Management · 2009–2011
References available upon request
MAUREEN WANJA KINUTHIA
Administration | Office Support
+254 720 587 697  ·  maurynewanja@gmail.com  ·  linkedin.com/in/maureen-wanja-7160bb125  ·  Nairobi, Kenya
Profile
Dedicated Administrator with 6+ years of experience supporting office operations, front-desk and phone management, calendar coordination, and confidential recordkeeping in fast-paced environments. Skilled in managing inquiries end-to-end, organising meetings and schedules, maintaining accurate databases and documentation, and ensuring smooth day-to-day workflow through structured follow-up and clear communication.
Professional Experience
Square Pharmaceuticals Kenya EPZ LtdAug 2024 – Present
Administrator — Nairobi, Kenya
  • Handle incoming calls and front-desk inquiries, directing them appropriately and following up as needed
  • Coordinate schedules and meeting logistics to keep appointments organised and running smoothly
  • Maintain accurate, confidential records and complete priority updates promptly
  • Improved recurring admin turnaround by ~20% through SOP-driven handoffs and tighter workflow coordination
Kuehne + NagelOct 2021 – Mar 2022
Customer Care Assistant — Nairobi, Kenya
  • Monitored customer shipments and provided proactive updates, resolving issues early to reduce delays
  • Received complaint calls and followed through to resolution within agreed timelines
  • Qualified inquiries, prepared quotations, and managed follow-up, handling 20+ inquiries weekly
  • Maintained organised client records and supported investigations in KN systems
Kenya Red Cross SocietyJan 2019 – Jul 2021
Procurement Assistant — Nairobi, Kenya
  • Tracked 30+ active orders weekly, escalating delays and coordinating with Finance
  • Supported 10+ tender processes quarterly, including tender openings and vendor evaluation
  • Prepared and issued LPOs, award letters, and tender-related correspondence
  • Maintained procurement records and updated internal systems, supporting audit readiness
Premier Credit LimitedJun 2017 – May 2018
Customer Service Officer — Nairobi, Kenya
  • Responded to customer inquiries via phone, electronic channels, and face-to-face engagements
  • Handled and resolved customer complaints, coordinating follow-up with internal teams
  • Performed customer verifications and supported new account setup per SOPs
  • Processed customer forms and loan requests accurately, maintaining compliant records
Expertise
Office Administration (front desk, scheduling, visitor management)  ·  Document Control & Filing Systems  ·  Data Entry & Database Updates  ·  Procurement Support (RFQs/LPOs, vendor follow-up)  ·  Customer-facing Communication & Issue Resolution  ·  MS Office (Excel, Word, Outlook)
Education
Zetech UniversityBachelor of Business Administration, Purchasing & Supply Management · 2017–2019
Zetech UniversityDiploma, Purchasing & Supply Management · 2015–2016
Kenya Institute of ManagementCertificate in Management · 2012
Mt Kenya UniversityCertificate in Hospitality Management · 2009–2011
References available upon request

Request changes to your CV

Describe any changes you'd like — to wording, content, or layout. We'll update the files and send you a revised version within one business day.

Download EA CV Download Administrator CV

Share your overall response

Send your consolidated comments here. We will respond within one business day.

Prepared by

Golden Pipit Recruiting

Boutique talent advisory — helping professionals put their best profile forward
Explore opportunities at goldenpipitcareers.com ↗